This ‘would be author’ is delighted that Caitlin Kelly has written it out so clearly … work on promoting “it” long before the manuscript is finished …

Promoting Your New Book: What It Really Takes My second non-fiction book, “Malled: My Unintentional Career in Retail” (Portfolio) was published April 14. Yay! But as every author knows — and every would-be author must learn — I’ve been working on promoting it long before the manuscript was finished and accepted for publication, in September 2010. Today, (for which I’m grateful), it’s two radio interviews — Phoenix and D.C. — and a New York Times interview. Yesterday it was the Brian Lehr … Read More

via Broadside